The Complete Guide to Integrating Buffer and Feedly for Social Media + Content Curation workflows.
Stop manually shuttling data. Connect your system of record directly to your workflow to automate content pipeline in real-time. This guide details the architecture of passing payloads natively between Buffer and Feedly.
Integration Architecture
Buffer
Trigger AppFunctions as the primary system of record. The Social Media automation begins when an event initially takes place here.
Feedly
Action AppThe destination workflow. Automatically funneling data into Feedly rapidly accelerates your rss processes without needing manual CSV exports.
Why Integrate Buffer and Feedly?
Maintaining an active social media presence requires a relentless stream of high-quality content. While producing original content is essential, it is often impossible to generate enough volume internally to keep your social feeds active every day. Content curation—sharing relevant industry news, articles, and thought leadership from third-party sources—is the solution. However, manually hunting for articles across dozens of websites, copying the links, and pasting them into a social media scheduler is a massive drain on a marketer's time. This disjointed workflow leads to inconsistent posting and stale social feeds. Integrating Feedly directly with Buffer automates the entire content curation pipeline. Feedly acts as your central intelligence hub, aggregating RSS feeds from all your favorite industry blogs, news sites, and newsletters into a single, organized dashboard. Buffer acts as your distribution engine, queuing up posts to be published at optimal times across LinkedIn, Twitter, and Facebook. By connecting the two platforms, you can browse articles in Feedly and, with a single click, push them directly into your Buffer queue. The integration automatically extracts the article title, link, and featured image, allowing you to curate a week's worth of highly relevant social media content in a matter of minutes without ever copy-pasting a URL.
Top Use Cases
One-Click Article Scheduling
The core use case is speed. When a social media manager is reviewing their 'Industry News' board in Feedly and spots an excellent article, they don't have to open a new tab. By utilizing the native integration, they simply click the 'Buffer' icon directly within the Feedly article interface. A Buffer modal opens natively inside Feedly, pre-populated with the article's metadata. The manager can quickly add their own commentary or hashtags, select which social profiles to post to, and click 'Add to Queue', seamlessly filling their content calendar.
Fully Automated RSS-to-Buffer Feeds
For high-volume publishing (like a brand-owned Twitter account that shares rapid-fire industry news), you can automate the flow completely. Using middleware like Zapier, you can set a rule: Whenever a specific, highly-trusted publication (e.g., TechCrunch) publishes a new article that appears in a specific Feedly Board, instantly send that article to the Buffer queue. This 'hands-free' approach guarantees your social feeds remain active with breaking news even when your marketing team is offline.
Curating Content for Employee Advocacy
B2B companies often want their executives or sales teams to share industry content on LinkedIn to build personal brands. Marketing teams can use Feedly to aggregate top-tier articles and push them to a specialized 'Employee Advocacy' Buffer queue. Sales reps can then log into Buffer, review the pre-approved, curated articles sitting in the queue, and easily share them to their personal LinkedIn profiles, ensuring the whole team is sharing high-quality content with zero effort.
AI-Assisted Curation via Feedly Leo
Feedly offers an AI assistant named Leo that can filter out noise. You can train Leo to only show articles mentioning specific keywords (e.g., 'Artificial Intelligence') or exclude articles mentioning competitors. By integrating this AI-filtered feed with Buffer, you ensure that only the absolute highest-signal, hyper-relevant content makes it to your social media scheduler, preventing your team from accidentally sharing low-quality or off-brand articles.
Connection Capabilities
Prerequisites
- An active Buffer account (all plans support basic integrations, but paid plans are required for larger queues).
- An active Feedly account (Feedly Pro or Pro+ is often required to access integrations or the Zapier connection).
- Social media profiles (LinkedIn, Twitter, Facebook) successfully connected to your Buffer account.
Step-by-Step Implementation Guide
Organize Your Feedly Boards
Before connecting the tools, you must optimize your Feedly environment. Log into Feedly and organize your RSS feeds into distinct Folders or 'Boards' (e.g., 'Marketing News', 'Competitor Blogs', 'Tech Trends'). This taxonomy is crucial. If your feeds are a disorganized mess, the integration will only result in you quickly pushing low-quality content to Buffer. Ensure you are only subscribing to high-quality, reputable sources.
Connect the Native Feedly Integration
If you are using Feedly Pro on the web or mobile, you can use the native share integration. Open any article in Feedly. Look for the share icons (usually located at the top or bottom of the article view). If you don't see Buffer, click the 'More Share Options' icon. Select Buffer. A pop-up window will appear asking you to log into your Buffer account and authorize Feedly to access your queues. Once authorized, the Buffer icon will become a permanent fixture in your Feedly interface.
Configure the Buffer Compose Modal
Test the native connection. Click the Buffer icon on an article in Feedly. The Buffer 'Compose' modal should appear. Verify that it automatically pulls the article title, the URL, and attempts to attach the featured image. Select the social networks you want to post to by clicking their avatars at the top of the modal. Add your custom commentary (never just share a naked link; always add your brand's perspective), and click 'Add to Queue'.
Set Up Middleware for Full Automation (Optional)
If you want to bypass manual clicking, use Zapier. Create a new Zap with Feedly as the Trigger. Select the event 'New Article in Board' and choose a specific, highly-trusted Feedly board. Set Buffer as the Action. Select 'Add to Buffer'. Map the Feedly 'Article Title' and 'Article URL' to the Buffer 'Text' field. Map the Feedly 'Visual URL' to the Buffer 'Photo URL' field to ensure the image carries over. Be extremely careful with this automation, as it will publish everything that hits that RSS feed.
Establish a Curation Routine
Technology only enables the workflow; human discipline completes it. Establish a daily routine for your social media manager. For example: Spend 15 minutes every morning reviewing the 'Must Read' board in Feedly. Select the three best articles and push them to Buffer, scheduling them for 10:00 AM, 2:00 PM, and 4:00 PM. This simple routine guarantees a constantly full, high-quality social queue with minimal time investment.
Review Analytics in Buffer
After a week of curating via Feedly, log into your Buffer Analytics dashboard. Review the performance of the curated third-party links versus your original content. Look at click-through rates and engagement. If articles from a specific RSS feed (e.g., Forbes) consistently generate high engagement on your Twitter account, you know to prioritize that specific source in Feedly during your morning curation routine.
Ready to implement?
Begin by authenticating your instances. If a native integration is unavailable, utilize a webhook relay with the API credentials from both platforms.
Get Buffer API Keys →